Article: How to Channel Shift

This article outlines eight strategies for encouraging higher rates of usage of government online channels. It advocates a quality and results approach that suggests 'build it better and they will come (and keep coming)'.

The strategies are;

• Strategy 1: Bridge information and transactions
• Strategy 2: Cap your pyramid by personalisation
• Strategy 3: Laminate your audience slices with others
• Strategy 4: Socialise your web spaces
• Strategy 5: Meet them on the road - go mobile
• Strategy 6: Monitor and target online channel contribution
• Strategy 7: Monitor quality of online delivery
• Strategy 8: Get serious internal help